Maxim Soria…
I can’t say I ever expected I’d write something about this about someone who’s been such a big part of my life.
I met Max in November 2005, I paid for my own flight and worked for free for Valencia on a tour with Tokyo Rose on what was my first ever tour as a Merch guy.
I then went out with Hit The Lights in spring 2007 on a tour with Valencia and I still feel like I didn’t know him all that well… He was just a funny dude, with a great laugh.
That all changed working for Valencia in Spring 2008. The guys bought me a flight and we went on the ‘Long Hair, Don’t Care’ tour with We The Kings… Max quickly changed the tour name to the ‘long drive, hate my life’ tour… Typical Max.
Because of the length of the drives and our similar humour, I just remember sitting there for hours talking shit on every single band on the planet… ‘What’s (insert band) gonna do in 2008? NOTHING!’ haha! We’d go on for hours and hours, annoying every other guy in the van. He wanted to start a ‘Max and Ollie’ show where we just talked about terrible bands, and that was his humour. He was so funny, 24/7. Whether it was moaning about the drives, screaming at George about something in that high pitched ‘God dammit George!’ voice or just laughing himself silly, he was just a great guy to be around.
I remember at the start of the tour, we got the new merch and Max had ordered 300 hoodies… Which in spring is just a bad, bad call… Max insisted we’d sell them all and he’d prove us all wrong. We went the entire tour maybe selling 2 a night and every night someone would moan about having so many boxes of hoodies. It finally got to the 2nd to last day of tour at Bomboozle. It rained all day and we sold all but 6 hoodies, well over 250 of them and I just remember walking back to the van and Max was just sitting on the back bench of the van just smiling to himself. He believed we’d sell them and we did… So he just made fun of everybody! We didn’t hear the end of it for a week!
I don’t think I’ll ever forget the lasting effect Maxim Soria had on me as a person. He was always there to offer advice and always laughing, I just remember him laughing at everything, even during his moans.
Valencia have always been a big part of my life and they are my family. I feel truly blessed that I’ve shared large parts of my life with them.
It’s quite right to mourn losing Max, I cried my eyes out for hours last night, and I’ll continue to cry for him. However, at the same time, we need to celebrate his life, one of the most unique and best people I ever met.
I’ll never ever forget you Max. You will always be my brother, and you were a brother to George, Brendan, Shane, JD, Mundy, Ryan, Quinn, Scoot… The list goes on and so it should. Anyone that met Max became a better person for it.
Rest in peace my brother. I love you.





